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Keep in mind design trends have evolved over the last 5 years and art is personal preference. This artwork style reflects when I was graduate in 2006 though is has evolved over the last several years and certainly doesn't reflect the art director of 2013 (my CV is different now).
Anyway, my goal for this cover letter was to appeal to creative directors at studios I was applying for. This isn't a shotgun approach to all and every job as I think you should showcase that the skills that appropriate. Hence why word.doc are a bad idea for a graphic designers CV. Since I did get work from these, I'd say it was relatively successful.